Reversa pushes the envelope; bid on a collection of Reversa anti-aging skin care
products on eBay and win the chance at a bonus side effect

Montreal, Quebec, September 19, 2006 – As a part of their recently launched advertising campaign, Reversa pushes the envelope even further—offering women the possibility of experiencing side effects that result from using their products… in a real-life way. Until September 29, women are invited to bid on a collection of Reversa anti-aging skin care products, for a chance to win a bonus side effect—a handsome young man—for an entire weekend. To participate in the auction, interested women can visit http://www.seemoresideeffects.ca and click on the clearly identified link. This offer is exclusive to Canadian residents only.

The top bidder—along with one of her friends—will have an opportunity to discover Montreal for a weekend in a completely different way…hosted by a seductive young man. This prize weekend is valued at approximately $6,000, and includes transportation from the winner’s home to Montreal, the services of a limousine for the entire stay, an afternoon at a spa where the winner and her guest will be pampered with Reversa products, a shopping spree (accompanied by a professional shopper), a photo shoot worthy of a femme fatale, an elegant dinner in a chic restaurant, and hotel accommodations Friday and Saturday night.

The total amount of the winning bid will be donated to the Quebec Breast Cancer Foundation. To reach the auction site directly, follow this link:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&rd=1&item=280030184139

The new advertising campaign for the Reversa line of anti-aging skin care products was launched September 5. It has had immense success and has generated a great deal of talk in the media as well as on the Internet. Conceived by TAXI, the print campaign features a mature, elegantly-dressed woman seated on a sofa. A young Adonis, nude, is stretched out by her side. The ad invites women to visit the microsite http://www.seemoresideeffects.ca to find out more about the side effects that result from using Reversa products.

“Reversa offers a range of high performance products that improve the look of a woman’s skin. The Reversa campaign mirrors our products—it stands out from other ad campaigns for similar products because of its creativity, boldness, and effectiveness. We invite women to visit the auction on eBay to win a chance at fully experiencing the side effects that can result from using our products,” says Robert Lavoie, President and CEO of Dermtek Pharmaceuticals, the makers of Reversa.

About Dermtek Pharmaceuticals
Founded in 1986, Dermtek Pharmaceuticals was the first completely Canadian pharmaceutical company specializing in the development and production of dermatological products. The creation of the sunscreen Ombrelle, which was acquired by L'Oréal in 1997, naturally led to the development of the Reversa brand to respond to the needs of dermatologists and their patients. The company markets and distributes the following brands: REVERSA brand products (glycolic acid rejuvenating skin care), TRISAN (antibacterial cleansing gel), SEBCUR and SEBCUR T (medicated shampoos), SOLUVER and SOLUVER Plus (wart treatment), DILUSOL (compounding vehicles) and PRAMOX HC (antipruritic and anti-inflammatory therapy available by prescription). Dermtek's head office is located in Dorval, Quebec. The Reversa anti-aging skin care line is available in most Canadian pharmacies. More information on the company and its products can be found by visiting http://www.reversa.ca/.

-30-

Source/information :
Caroline Desrosiers
Director of Communications
Dermtek Pharmaceuticals Ltd.
Tel.: ( 514) 685-3333
E-mail: carolinedesrosiers@dermtek.org

Back to Index